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Our story

polette is the perfect mix of creativity, fashion, innovation and online shopping. Founded in 2011 by Pierre Wizman and Pauline Cousseau, polette has revolutionized and disrupted the eyewear industry by challenging the traditional optical establishment. Just like every entrepreneurial company, polette is the story of an audacious adventure: a duo ready to take on the optical industry and make it fully transparent. Aside from being a seasoned entrepreneur and visionary, Pierre Wizman is a self-taught man. Without a degree and carrying only $2000, he built an inspiring success story within 5 years.

Why China?

A taste for adventure and a desire to bring their professional experience to the next level led Pauline and Pierre to China. As the world’s leading manufacturer of spectacles, China, has been the producer of frames and lenses for over 40 years. A true learning environment, for they mastered the market, language and culture.


Why does polette offer such prices: frame + lenses, from only $14.98?

Manufacturing costs for one pair of glasses are between $6 and $10. Yet, customers end up paying as high as $300 for a frame with prescription lenses! Taking into account that all luxury brands manufacture their frames in China, steep prices are questionable. Since quality is not guaranteed, customers are basically paying for a brand name and long distribution channels. This crooked business model is the reason why exorbitant prices have become the norm.

polette however, sketches and produces frames in-house with total transparency and accountability. There are no intermediaries nor unreasonable profit margins. Consumers are offered a new way of purchasing: innovative, groundbreaking, and one of a kind. polette proves that you can enjoy quality, authenticity and style without breaking the bank!

"Sticking to simplicity and to be successful
by doing so is the hardest thing there is."

Pierre Wizman

Discover an international company that built its strategy around creativity and fair pricing. Our adventure is anchored on human values and our ongoing mission is to provide affordable stylish eyewear to everyone. Today we have over 100 employees between Shanghai (where it all started) and Amsterdam, the European capital of innovation. Along with over 60.000 followers online, we are proud of our growing loyal community. Boldness, affordability and innovation defines polette as we disrupt the optical market worldwide.

In short: polette does it differently!