EYES ON
YOU
Strangers staring in the street because you're too loud, too bold, or just too much for them.
I DON'T GIVE A F**K.
FUCK
EDITION
fuck [fʌk] can be used in many ways and is probably the only fucking word that can be put every fucking where and still make fucking sense.
> Speak Your Mind.
> Live Authentically.
> Dress to Impress Yourself.
> Live Authentically.
> Dress to Impress Yourself.
The FUCK Edition is more than fashion—it’s a movement. Designed for the unapologetic, the outspoken, and the fearless.
EYES ON
"YOU LOOK
TIRED"
Unsolicited advice. Comments on your outfit. People telling you how to live, dress, and behave.
I DON'T GIVE A F**K.
I DON'T GIVE A
£140.00Unapologetic freedom. Rectangular acetate design with a bold brow bar and confident lines. For wearers who don't just follow trends—they set them.
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JUST ONE OF
THOSE DAYS
Spilled coffee. Missed train. Dead battery. The universe is testing your patience today.
WHAT THE F**K.
THE MATH
DOESN'T MATH
Rent is up. Coffee is £6. You work hard, but the system is rigged against you.
WHAT THE F**K.
WHAT THE
£115.00Audacity reimagined. Retro square frames with thick, voluminous temples and a bold "FUCK" detail engraved. A timeless tribute to fearless individuality.
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Fuckin' Chain
£18.00The ultimate finish. A keychain featuring a stress-relieving keyboard toy and a glasses wipe—perfect for the bold spirit of the FUCK Edition.
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9 on 9 products
Online optician with handcrafted eyewear
Frames + lenses from £30
Visit our showrooms to get a free eye test
Frames + lenses from £30
Visit our showrooms to get a free eye test
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